In 1993 Sharon Higgs came up with an inspiration that led her to mix the enjoyment of sewing with business. Gaining financial help from her dad led to the opening of Just A Day on April 1st, 1993. Just A Day started in Little Clacton, Essex. Shortly after the opening, she met seamstress Laarni Byrne who became a long-term friend. Together they produced made-to-measure gowns that were perfect on the first fitting.
Eventually, Just A Day had outgrown the little shop and needed to expand to a larger space. The opportunity presented itself when an empty premise was standing across the road from a motorbike shop, where Sharon set out to buy a service kit for her motorbike.
Within no time at all, a second store was opened at number eight Norwich Road, Ipswich. Having a flair for picking unusual dates, the Norwich chain was made the single, official Just A Day store on October 31st, Hallowe’en. Just a Day went on to win Bridal Retailer of the Year in 2003, and continues to pride itself on its personal and attentive service.
At the end of 2011, the decline of the pub industry led to the closure of the Hare & Hounds pub further down Norwich Road. Sharon made plans to reconstruct the building with the help of an architect and the nearby business Coes, and the business relocated to number 30, where Just A Day currently stands.